How do you know if you’re LinkedIn efforts are paying off? How do you know if you’re on track to “win with LinkedIn”?
Here are 10 ways:
1. New people are looking at your profile regularly. If people are interested in what you’re doing, they are finding you, and are curious enough to click on your profile, you’re on track to meet the right people who can benefit from your offerings.
2. People invite you to connect. It’s always best to be sought after than seeking others. If people are inviting you to connect, you’re positioning yourself as an expert in your field and one that is worth connecting with in the eyes of others.
3. You’re having meaningful conversations with people. LinkedIn isn’t about connecting per-se, it’s about building a relationships – a mutually beneficial relationship. The only way to do so, is by engaging in conversation with the people who have an interest in your products or services. If you’re setting up calls with people around the world to discuss ways to do business together, you’re on track!
4. You have a habit of connecting with anyone you ever speak to in a professional context. It’s how you ensure you leave the door open for future opportunities in the future.
5. You’re meeting your connections offline and in-person. Every 2-3 months, I set up meeting with my most valuable contacts in specific geographical areas to meet new clients and partners. The goal of using LinkedIn isn’t to build a pure online relationship, but to eventually take it offline. As Tony Robbins says, “Proximity is Power!”
6. You’re getting endorsements and recommendations. In my opinion, Endorsements are like business compliments while recommendations are testimony. it’s your chance to give a little gift that will last forever – give people who’ve earned your trust a recommendation or endorsements! Exercise your generosity. True, not all compliments are necessarily true, but personally, I’d rather buy from a person that has many compliments than someone who has none at all.
Endorsements aren’t the most valuable asset, but the lack of them is a red flag.
Recommendation on the other hand, speak louder than your own words. It’s “Social Proof”! If you have many recommendations, no one can question other people’s positive opinion opinion of you.
7. You’re LinkedIn today is very interesting to you – if you took the time to customize your LinkedIn home page, aka “LinkedIn Today”, you won’t need another news source. You check your morning news using LinkedIn with the most relevant articles and most interesting content based on topics that interest you.
8. You got actual results in a form of a new client, partner, job, etc. I believe that if you can do once, you can do it again.
9. You’re using the LinkedIn app in your app-phone as much as Facebook… and you check it regularly – as often or even more frequently as email.
10. You’re considering – or already have, upgraded to a premium account to get access to more sophisticated features (such as Sales Navigator).
How do you measure your ROI on LinkedIn?
